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Before launching your next gifting campaign, walk through it from the recipient’s point of view. The easiest way to...
A business gift only works when the person receiving it knows who sent it, understands what to do, and feels...
A past customer should recognize your business before deciding whether to activate a gift. The best win-back campaign...
Past customers already know your business. Reconnecting should feel like a thoughtful invitation—not another generic...
Participation is the goal—not a favorable answer A survey incentive should recognize the recipient's time, not purchase...
A referral is more than a name A referral arrives with borrowed trust. Someone has put their reputation behind an...
Gratitude is the message. Measurement is the support system. Referral and customer appreciation programs can become...
Appreciation should not feel automated A referral is a transfer of trust. Someone put their reputation into an...