We all know the importance of stocking the top of your sales funnels. At the end of the day, everything in life boils down to a number’s game. With rates rising, the prospective pool of buyers may begin dwindling. Price-sensitive customers aren’t going to be able to afford the same house they once were able to afford only 6 months ago. As rates rise, mobility decreases. And for you–that can mean less transactions and inevitably less money in your bank.
We all know the rules of supply and demand. As rates rise, the supply of buyers dwindles. The same ocean you’ve been fishing from for the last 2 years will ostensibly become a lake! How do you ensure that your fishing hook still gets bitten in a high-interest rate environment? How do you continue to stock the top of your sales funnel with new leads?
The best time to plant a tree was 20 years ago, and the second-best time is today. Buyers are savvy, and when they’re flush with options for realtors to choose from, how do you stand out against a sea of sameness?
Building credibility and trust are your silver bullets to decomodify yourself. You can read more about building a sales system on the Law of Reciprocity here.
We naturally gravitate towards successful people. Many believe spending time with people who have figured out the secret sauce will rub off on us somehow. Real estate agents are no different. Clients want to know that they are working with someone competent, credible, and trustworthy. Someone who knows how to close a deal, negotiate in their best interest, and navigate this ever-changing market efficiently.
You must make a solid first impression from the outset of your relationship with your prospective clients. That’s why we created BizGift™. We’re like you; we always wanted to put our best foot forward, but the traditional ways of finding new clients and introducing ourselves weren’t cutting it. You can read more about 5 steps to maximize your networking ROI here.
When I first started in business, I tried the buckshot approach… Whatever got food on the table and the mortgage paid. I’d take every meeting, go to every event, chase down every lead. This is called fishing. Despite the adage, teaching a man to fish may keep him fed, but it also keeps him busy. After many arduous years, I learned that farming was much better. So I set out to build a database of prospects. I scraped every business card I could get my hands on. I pulled lead lists. I asked business owners that weren’t in my industry to share their customer base with me. And I built a list of 10,000 strong. Like clockwork, every email produced consistent, trackable, and reliable results. I no longer was hand to mouth.
That’s why we set out to build BizGift™. We want to supercharge your lead generation with a unique, sticky, and one-of-a-kind product that the market has never seen before. We piggyback on the law of reciprocity (the more you give, the more you get), and we offer your prospective clients cash for their precious contact information. They may not be ready to buy a house today, but they’ll remember you when they are.