Each home closing, whether it's your first or your twentieth of the year, is like a mini celebration, right? It's that special 'woohoo' moment for everyone - buyers, sellers, realtors, and anyone involved. Having one to two closings per month, you're looking at a few thousand dollars spent on celebrating your clients, and it's every bit as exciting as the sale itself.
As a realtor, the tradition of giving closing gifts to clients is undoubtedly familiar to you. This act of appreciation can sometimes pose challenges: Is the gift personal enough? Does it reflect the value we'd like it to? Would knowing if the client uses the gift help tailor our future choices? If these questions resonate with you, you're not alone.
In a study we conducted, we found that an impressive 62% of realtors invest more than $100 on closing gifts. This a significant commitment, considering that the impact and appreciation of these gifts can often remain unclear. Furthermore, gift cards, which constitute 54% of these closing gifts, can sometimes feel impersonal and their usage remains uncertain.
While generic gift cards are convenient, adding a personal touch shows you've truly connected with your clients. Here are 15 thoughtful closing gift ideas to consider:
Pro Tip: A handwritten thank-you note adds an invaluable personal touch. Never underestimate its power.
Rather than prescribing a specific gift for clients, BizGift empowers your clients with the gift of choice. They can select what they desire from an extensive selection of brands for both online and in-store shopping. This customization not only enhances the personal value of the gift but also ensures it matches the clients' tastes.
Below are some BizGift Card Design examples to show some personalization options to fit your style:
The financial model of BizGift also adds a layer of reassurance. With BizGift, realtors only pay for the gift's value when clients Activate it, ensuring that the investment is indeed being utilized and appreciated. Like we stated above, 62% of realtors spend $100 or more on closing gifts, but we know not all are treated equally. BizGift allows you to set different value denominations on different cards. An example of an order could be 30 cards with a $50 value, 15 cards with a $100 value, and 5 cards with a $250 value. This comes out to over $4,000 in gift card values, the price you are used to paying upfront regardless of usage. However, now you can pay as you go for the cards Activated and Redeemed.
Beyond its direct benefits, BizGift also serves as a valuable relationship-building tool. The platform enables realtors to understand whether and how clients are using their gifts, providing insights into their preferences. This valuable data can help strengthen your relationships and inform future client interactions.
The rush of last-minute shopping and the fatigue of decision-making can now be replaced with BizGift's user-friendly platform. A personal and adaptable gift solution is always available, reducing the stress often associated with closing gift selection.
In the evolving landscape of real estate, closing gifts serve as an essential touchpoint in maintaining client relationships. BizGift offers an innovative and modern approach to this tradition, ensuring the process is not just simple but also insightful and meaningful.
Below are free images you can save to your computer to use in your BizGift Card Design!
As a realtor, building strong relationships with clients and generating sales are crucial to your success. One tool that can help you achieve both is BizGift, a powerful platform that allows you to offer personalized gift cards as incentives to your clients. See how BizGift can help!