Past customers already know your business. Reconnecting should feel like a thoughtful invitation—not another generic promotion. A branded BizGift gives them a reason to respond while letting you pay for gift value only when they activate.
With BizGift, your brand is on the card and the recipient chooses from 300+ participating merchants. Plastic and digital cards give your team options for a personal handoff or a convenient online campaign.
The difference is when gift value is funded: activation, rather than simply sending a card. This helps control the value tied to outreach that never gets a response. Card production, delivery, and any applicable program costs still belong in your budget.
Choose a defined group of previous customers with a relevant reason to hear from you. Perhaps their next service is due, a useful new offering fits their needs, or you want to thank them for their past business. Use your own customer records and respect contact preferences.
Calculate the maximum possible gift value, then model different activation levels. For example, 100 cards with a $25 assigned value represent $2,500 in potential gift value. At an illustrative 60% activation rate, activated gift value would be $1,500. That is 40% less gift value than funding every card upfront—not a promise of 40% savings on every campaign or its total costs.
Actual activation varies by audience, message, timing, and recipient experience. Confirm deposit and replenishment terms before launch, and budget for the possibility that every eligible recipient activates.
Activation is a useful engagement signal. It is not proof of a new order. Track cards distributed, activations, gift value funded, follow-up conversations, and returning customers separately. The business goal is a renewed relationship that creates a meaningful next step.
Start with a small, well-defined campaign, learn from the response, and improve the next one. Your brand. Their choice. Only Pay When They Activate.