We all have been to a tradeshow and gotten a business card from every single person we’ve come across. More often than not we find ourselves with a stack of business cards, very little meaningful relationship building occurring, and a dumbfounded feeling of “what do I do with these?”
This is my “business card” jar. I’ve been collecting for a while. I couldn’t tell you whose cards these are, where I met them, and if I ever will do business with them… And these are the lucky cards, because they aren’t in the trash.
The problem with conventional business cards is that they are:
1. Not unique
2. Are only actionable if you’re currently in the market for their service or offering
3. Are cheap, thusly are easily disposable
4. Are a nuisance
Because we have a real waste problem. You’re spending your hard-earned money passing out marketing pieces that have little to NO effect on people who receive them. You might as well just not pass out business cards at all!
Our thick plastic cards are memorable.
They trigger the theory of reciprocity. (Read more here.)
They’re valuable.
They’re on held on to.
It’s a no-brainer. If you want to give out business cards that are memorable, useful, and kept. BizGift™ cards are those business cards.
We are here to revolutionize business cards in this country. It’s time we start giving out business cards that are valuable to our clients.
Let’s change our wasteful business card practices.. Together.
Be different. Be BizGift™.
Sources:
https://www.idsuperstore.com/learning-center/5-gift-card-stats-you-need-to-know-to-maximize-revenue/
https://blog.adobe.com/en/publish/2016/10/26/4-business-card-statistics-that-will-make-you-rethink-your-strategy