When should you advertise?

Marketing 101:

When business is booming and we are slammed–it’s easy to forget the basics. We tend to forget that there was ever a lean time. We can become complacent, especially with things that aren’t “immediate” needs.

Would you ever not pay your phone bill? Your internet bill? Of course not.

But we’ve all dialed back our ad spend, skipped a few networking events, and decided not to attend this or that because we are busy and we don’t need more business right now.

And then what happens?

It’s slow at first… We may lose a client or two. Maybe a good business relationship starts to have some cracks in it because we aren’t nurturing it. And then next thing we know it impacts our bottom line. Only then do we start paying attention once again.

When should you advertise?

All-the-time.

Marketing is for your business what oxygen is for your lungs. It’s one of the essential ingredients of life for a business.

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