Real Estate Client Retention Strategies: Keep More of What's Yours

As a real estate agent, you know that retaining clients is just as important as winning them over and closing deals. In fact, 90% of clients say they'll use their former agent again, but only 12% actually do. To keep your past clients close and build long-lasting relationships, you need to implement real estate client retention strategies.

Here are some strategies you can use to retain your clients:

1. Provide outstanding customer service during the transaction - over-deliver on your promises, communicate regularly, and make the process as smooth as possible. This will help build rapport, trust, and a genuine relationship with your clients.

2. Remember important details about your clients and their families. Keep this information in your CRM and use it to personalize your follow-up. Send birthday, anniversary, and holiday greetings, as well as seasonal home maintenance reminders.

3. Send quarterly or annual market updates and CMAs to keep your clients informed about the local real estate market.
Host an annual client event, such as a barbecue or holiday party, to stay connected with your past clients and show them how much you appreciate their business.

However, for some, these strategies can be time-consuming and may not always be practical, especially if you have a large client base. This is where BizGift can help you with real estate client retention. By using BizGift, you can easily thank your clients and provide them with a powerful online presence that they can use to find and connect with you.

Here's how BizGift can help:

Send a personalized BizGift to your clients after closing on a transaction. With BizGift, you can easily create and send a professional and visually appealing business card without the need for any coding or design skills. This BizGift can be redeemed as a digital gift card at a National Brand of the client's choice. Read more about thank-you gift ideas for closing.

Provide your clients with a customizable digital profile that showcases all of your contact information and social media links in one place. This is a convenient way for your clients to find and connect with you on their preferred social media channels.

Centralize your online presence with BizGift's Free Profile. Use it to create a one-stop-shop for all your links, including social media profiles, websites, and other online content. By sharing your Free Profile, you're giving your audience an easy way to access all of your important information and engage with you online. Not only does this make it easy for your client, but can help them share with others to drive referrals. 

By using BizGift, you can easily thank your clients and provide them with a powerful online presence that they can use to find and connect with you. This is a great way to stay top-of-mind with your past clients and build a loyal client base that will continue to use your services and refer you to their friends and family. Invest in building relationships and staying top-of-mind, and you'll reap the rewards for years to come.