Celebrating Home Closings in a New Way

Each home closing, whether it's your first or your twentieth of the year, is like a mini celebration, right? It's that special 'woohoo' moment for everyone - buyers, sellers, realtors, and anyone involved. Having one to two closings per month, you're looking at a few thousand dollars spent on celebrating your clients, and it's every bit as exciting as the sale itself.

As a realtor, the tradition of giving closing gifts to clients is undoubtedly familiar to you. This act of appreciation can sometimes pose challenges: Is the gift personal enough? Does it reflect the value we'd like it to? Would knowing if the client uses the gift help tailor our future choices? If these questions resonate with you, you're not alone.

In a study we conducted, we found that an impressive 62% of realtors invest more than $100 on closing gifts. This a significant commitment, considering that the impact and appreciation of these gifts can often remain unclear. Furthermore, gift cards, which constitute 54% of these closing gifts, can sometimes feel impersonal and their usage remains uncertain. 

Personal Touch: 15 Closing Gift Ideas for Real Estate Agents

While generic gift cards are convenient, adding a personal touch shows you've truly connected with your clients. Here are 15 thoughtful closing gift ideas to consider:

1. Bottle of Wine: Gift the experience of a fine wine or champagne, potentially paired with specialized wine glasses or a complementary food basket.
   
   
2. Gift Certificate to a Local Restaurant: Celebrate the closing by treating your clients to a meal.
   
   
3. Personalized Cutting Board: An engraved cutting board can be a cherished addition to their new kitchen.
   
   
4. Coffee Mugs: Personalize a mug or select an artisan option, possibly paired with quality coffee.
   
   
5. Coasters: Offer personalized coasters or an artisan set matching your client's decor.
   
   
6. Flowers: A beautiful bouquet of fresh flowers can warmly welcome your clients to their new home.
   
   
7. Pet Collar Tags: An updated address tag is a thoughtful gift for pet owners.
   
   
8. Gardening Supplies: For the green-thumbed or first-time homeowner, consider a gardening gift basket.
   
   
9. Hardware Store Gift Certificate: An immensely practical gift.
   
   
10. Personalized Keychains: Commemorate their new home purchase with an engraved keyring.
    
    
11. Return Address Stamp: Make their postal communication personalized and stylish.
    
    
12. Home Essentials Gift Basket: Essentials for the first few days in their new home.
    
    
13. Spa Gift Basket: Help them relax and unwind after the move.
    
    
14. Game Night Gift Basket: Perfect for a cozy evening in their new home.
    
    
15. Local Sport Tickets: A great treat for sports fans.

Pro Tip: A handwritten thank-you note adds an invaluable personal touch. Never underestimate its power.

Recognizing these challenges, BizGift has emerged with an innovative approach.

Rather than prescribing a specific gift for clients, BizGift empowers your clients with the gift of choice. They can select what they desire from an extensive selection of brands for both online and in-store shopping. This customization not only enhances the personal value of the gift but also ensures it matches the clients' tastes.

Below are some BizGift Card Design examples to show some personalization options to fit your style: 

The financial model of BizGift also adds a layer of reassurance. With BizGift, realtors only pay for the gift's value when clients Activate it, ensuring that the investment is indeed being utilized and appreciated. Like we stated above, 62% of realtors spend $100 or more on closing gifts, but we know not all are treated equally. BizGift allows you to set different value denominations on different cards. An example of an order could be 30 cards with a $50 value, 15 cards with a $100 value, and 5 cards with a $250 value. This comes out to over $4,000 in gift card values, the price you are used to  paying upfront regardless of usage. However, now you can pay as you go for the cards Activated and Redeemed. 

Beyond its direct benefits, BizGift also serves as a valuable relationship-building tool. The platform enables realtors to understand whether and how clients are using their gifts, providing insights into their preferences. This valuable data can help strengthen your relationships and inform future client interactions.

The rush of last-minute shopping and the fatigue of decision-making can now be replaced with BizGift's user-friendly platform. A personal and adaptable gift solution is always available, reducing the stress often associated with closing gift selection.

In the evolving landscape of real estate, closing gifts serve as an essential touchpoint in maintaining client relationships. BizGift offers an innovative and modern approach to this tradition, ensuring the process is not just simple but also insightful and meaningful.

Below are free images you can save to your computer to use in your BizGift Card Design!

As a realtor, building strong relationships with clients and generating sales are crucial to your success. One tool that can help you achieve both is BizGift, a powerful platform that allows you to offer personalized gift cards as incentives to your clients. See how BizGift can help!